Driven by a passion for innovation and excellence, Jai Baker spent the majority of his career at one of the UK’s largest share registrars before choosing to join Avenir – a fully digital, progressive, and system-led registrar service. With dematerialisation and digitalisation firmly on the UK agenda, Jai brings his deep industry insight to support Avenir’s mission of delivering best-in-class outcomes for issuers and their shareholders.
“After more than three decades in the share registration industry, I am proud to bring my experience to Avenir, where innovation and technology are reshaping the future of shareownership. Joining a fully digital, forward-thinking registrar has allowed me to continue championing best practices and delivering outstanding outcomes for issuers and shareholders, especially as our industry embraces the opportunities of dematerialisation and digitalisation.”


